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In this issue · Nov 5, 2026Look closer. Ask what the choice does.
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Our point of view

Design is never just decoration

A shape, label or layout nudges attention and use. We look at those choices without pretending that one design works for everyone.

  1. Why a Door Handle’s Shape Changes the Way We Approach It
  2. Street Map or Transit Diagram: Which View Helps with Which Question?
  3. How Product Labels Shifted from Handwritten Marks to Printed Designs

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